Originating from an idea by Olympic ski champion Lasse Kjus and the Swiss entrepreneur Didi Serena, KJUS stands for sportswear made of innovative, high-performance material with a distinctive, clean design.
The award-winning products are developed by passionate sports experts and tested by professional athletes like Didier Cuche. The company shook up the market with its extremely stretchable high-tech garments, setting new standards of performance along the way. The products are designed to enable sports people to fully focus on the experience. Driven by enthusiasm for sports and an uncompromising vision, KJUS continues to push further, innovating with every seam, fabric and detail. The name is pronounced "shoos" and rhymes with juice.