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Lacoste was founded in 1933 and takes its name from Rene Lacoste, the world-renowned tennis player and sports enthusiast. Rene Lacoste did not like the traditional shirts used for tennis and went on to create the knitted cotton pique shirt that revolutionized the sportswear market. Today, the brand maintains the understated, preppy style and iconic crocodile logo that made it an international favorite.