Back in 2004, John O'Donnell was helping a friend with what might be called a hobby. Little did O'Donnell know at the time that this so-called "hobby" would turn into what it is today.
Growing up in Chicago, spending a lot of time on the East Coast, and now living in southern California, O'Donnell has been exposed to all walks of life, from the Midwest farmer to the East Coast prep to the West Coast dude. The stage was set to build an apparel brand with a recipe that included just a dash of flavor from all of the above.
From its humble beginning as just an ordinary polo shirt, the Johnnie-O line has evolved into an apparel and lifestyle brand distinctly defined as "West Coast Prep."