True Grit

True Grit made its mark as an innovator of casual luxury clothing with an added sense of California sophistication. Founded in 1991, True Grit introduced classic silhouettes with denim inspired design details, all expertly crafted with authentic trims, vintage washes and luxe fabrications sourced from all over the globe.

From its inception, the design philosophy behind True Grit is to blend incredible fabrics and everyday style to deliver that worn-in feeling of your favorite pair of jeans.