Vuori: A Finnish word meaning "Mountain".
The name seems appropriate for the brand as it embodies the feeling when you reach the top of a mountain after a long hike or climb. It's when you have a clear perspective on just about everything. Founded when friends pro-skateboarder, Chris Miller and Joe Kudla couldn't find performance clothing they actually wanted to wear. The brand is inspired by the community of Encinitas, CA; an eclectic coastal town that thrives off an active lifestyle and emerging art scene.
Vuori merges high performance clothing with a west coast aesthetic that looks and fits great. Making the best product possible is what the Vuori team strives to do everyday.